Media Ads

I believe this is one of the least cost-effective ways of advertising for a small practice. Media ads only work if they are consistent and repetitive; this can get quite expensive especially for a solo practice.

If your practice is small, I recommend not wasting your money on these kinds of ads.

If you have a good size practice and want to try it, ensure the ad is consistent with what you offer, as I mentions before, it must be repetitive. Single ads that appear in a paper or magazine just once will not produce the results you want.

Similar to direct mail and Yellow Pages ads, your magazine ad should be unique. Try to avoid a laundry list of services. Instead, try to use this opportunity to communicate a unique message and to promote your brand.