On-Hold Advertising
Message on hold for dentists and
medical doctors is a valuable marketing
tool
With all the advancements in
technology, the field of marketing is
continuously expanding. Many turn to
creating websites, virtual billboards or
commercials, and tele-seminars to
cost-effectively market their business.
But one method is often overlooked: the
telephone system.
Although the telephone system is a
day-to-day tool, many fail to realize
just how useful the moments between
“please hold” and “thank you for
holding” are. The average hold time for
patients is 43 seconds. Those short, but
precious moments can be used to
entertain your callers while informing
them of new products, answering
frequently asked questions or persuading
them that you are the right company for
their interests. This time can be a
goldmine to create a connection between
you and your patients with very little
effort and it will encourage your
callers to continue to hold.
Keep in mind that an on hold message
is always preferable to radio music; the
radio could possibly be advertising for
one of your competitors while they are
on the line waiting for you. Besides the
cost of the equipment and the production
of the recording, this feature comes at
no cost to you.
Here are some tips for your on-hold
message:
- F.A.Q.:
What type of information do your
callers usually need? Include these
in your message. For example, hours
and locations.
- Alternative Contact
Methods: Website Address,
Fax number and whether they can
place orders, set up appointments,
or request information through those
mediums.
- Special Offers:
Mention special offers, sale prices,
and remind callers to ask for more
details once a representative is on
the line.
- Holiday Messages:
Alert your callers of any special
holiday hours or closed days, while
greeting them a happy holiday.
- Entertainment:
People tend to remember comedy. If
you can make a caller laugh, chances
are they will pass along the message
along with your business name.
Order
Your ON-Hold Message Today!
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