Other Professional Referrals

Reciprocal referral systems have been working for many years. There are a few different ways to set them up. One method that has become popular these days and works pretty well, is when a group of professionals get together on a regular basis and take advantage of group advertising. This also allows them to refer patients or customers within their own group.

An example is when ten professionals who practice in the same area, from an accountant, attorney, and physician, to a chiropractor, optometrist, and dentist all get together and advertise their location together. These are the advantages:

1- It can cut your advertising cost to one tenth of what you would have to pay alone.
2- You can get much better ads and can afford more effective marketing.
3- You will have a group brochure that has everybody’s information in it and is placed in every office's waiting area.
4- You will receive patients through personal referrals from other professionals.

Research your area and see how you can organize such a group. Invite everyone to a breakfast meeting and present your suggestions to them. By collaborating with other professionals, you can put a great team together and enjoy the results for years to come. Do not underestimate the power of networking.