In recent years, new technology has made phone
marketing and automatic phone services a viable choice for businesses around
the country.
Is there a role for phone marketing in
dentistry?
Yes. There are numerous areas in which automated
phone messaging can be productive for a dental practice. Phone contacts are
less expensive than mail contacts and they are more effective.
Imagine, instead of sending your patients a
Christmas postcard you can deliver a personal message to a few thousands of
them in just a matter of hours.
While phone marketing is a more personalized
method of communication with patients, it is also cost-effective. The time
and money saved versus sending out mailers will allow you to reach a higher
percentage of patients.
A phone massage could also accompany a
promotional announcement or be used as a recall reminders.
Another advantage of this kind of marketing is
the tracking capability of the system. When you send a mailer to a patient,
there is no way to determine if the mailer was ever received or looked at.
With automated phone messaging you can get a complete report of who answered
the phone, who received a message on their answering machine and whose
information was not correct.
There are multiple applications for these new
systems including:
-
Existing Patients Marketing Messages
-
Automatic Appointment Reminders
-
Automatic Recall Reminders
-
New patient Phone Marketing
